This was the first advert we discussed during our Friday group lecture. Pepsi has set there Brand reputation being profoundly known as a family beverage; The advert reinforced this by using a young boy as their prime consumer, a subtle innuendo to remind the audience about Pepsis' long lasting presence. However, the young boy went through an awful amount of effort to buy a pepsi out of his depth, when there were two free cans he could have drank for free...
No comments:
Post a Comment